Ones that employees can always rely on seeing in your newsletter. But you have to make sure that your content is both informative and engaging.īalance out fun content such as weekly quotes or humorous articles with key company information and resources. One of the greatest benefits of an internal company newsletter is that it keeps everyone in the loop. 1. Combine informative and engaging content You can run into problems using external tools like Campaign Monitor for your internal comms, which looking through Campaign Monitor alternatives can help you find the right software for your employee newsletters. We recommend using a dedicated like ContactMonkey for your internal newsletter. We narrowed down the top internal company best practices and strategies you should use to guide your internal newsletter design and delivery. Now that we’ve covered the benefits of an internal company newsletter, let’s dive into how you can actually create one that speaks to your staff. Learn More 13 Tips for Creating an Engaging Internal Company Newsletter This is one of the easiest employee newsletter best practices to follow. Whether you’re inviting employees to an optional lunch-and-learn webinar or mandatory team-building event, highlighting the event keeps everyone informed and can even prompt them to RSVP. Internal company newsletters are the perfect way to send company-wide invites straight from your inbox. In fact, regular company messages are an ideal way to have employees weigh in on everything from the new coffeemaker to how satisfied they are with their jobs. They also truly facilitate two-way communication when they include employee surveys and opportunities to submit anonymous feedback. Internal newsletters kickstart conversations by setting an agenda about topics important to the organization. Internal company newsletters aren’t just a way for the company to communicate with employees-they’re also an effective way for workers to share ideas and raise questions. Learn More Create a two-way communication channel Learn how to create a successful employee newsletter with our step-by-step guide. Express your brand’s identityĮmployee newsletters boost company branding by showcasing the company’s voice, style, tone, and imagery, and they provide employees with talking points that promote the company and its brand externally. This reveals itself in the internal brand voice and tone you use across your newsletter as well as the sort of topics you choose to discuss. The type of content included in your internal communication newsletter will say a lot about your organizational values, culture, and brand identity. Internal company newsletters express and reinforce company culture and foster a sense of community among employees, regardless of their individual department or status. Plus, engaged and satisfied employees are more likely to stick around, reducing turnover. When employees have a sense of inclusion, they’re also more innovative and productive, leading to company growth. Informed employees who feel like the company prioritizes the sharing of information are more engaged at their company. Engage your teams for better collaboration In turn, people are empowered to do their best work and contribute to cohesive company culture. That helps everyone stay on the same page and prevents communication silos across teams and departments. Internal company newsletters can inform workers of recent updates, new products, important company news, industry trends, new hires, and more through a single platform. Learn More Stay informed with regular updates Here’s a breakdown of the biggest perks of your internal newsletter. That’s because it can inform and engage employees while driving them to excel in their roles and boost business outcomes.īut there’s more to it. Benefits of an Internal Company NewsletterĪn internal company newsletter should be an integral part of every organization’s internal communications. That connection in turn leads to healthier, happier, and more productive employees. Internal company newsletters are important in the modern workplace because they connect employees to their company and its culture. It’s also a place to gather staff feedback and build cross-company dialogue through surveys and comment features.īy following internal newsletter design best practices, you’ll be able to deliver a product that truly resonates with staff and boosts workplace engagement. An internal company newsletter is a one-stop-shop where employees can find company news, important updates, and event invites.įor internal communications teams, an internal corporate newsletter is a vital tool for keeping staff engaged and informed. Try Now What Is an Internal Company Newsletter?īefore we dive into the top tips, let’s start with some definitions.
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